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The Frozen Yogurt Stores and Ice Cream industry has come a long way and it is still making million in the business market today.

How To start a yogurt business and ice cream business.

Start your yogurt and ice cream business today and earn over 1 million naira and above over the next 2 years.

How to start yoghurt and ice cream marketing business in Nigeria. In this post, I shall be focusing mainly on how to start yoghurt business in Nigeria or any other place by revealing the right steps to take.

Yogurt is generally made from a mix standardized from whole, partially defatted milk, condensed skim milk, cream and nonfat dry milk. Alternatively, milk may be partly concentrated by re¬moval of 15-20% water in a vacuum pan. Supplementation of milk solids- not-fat with nonfat dry milk is the preferred industrial procedure.
All dairy raw materials should be selected for high bacteriological quality. Ingredi¬ents containing mastitis milk and rancid milk should be avoided. Also, milk partially fermented by contaminating organisms and milk containing anti¬biotic and sanitizing chemical residues cannot be used for yogurt produc¬tion.
The procurement of all ingredients should be based upon specifications and standards which are checked and maintained with a systematic sam¬pling and testing program by the quality control laboratory.
Since yogurt is a manufactured product, it is likely to have variations according to the quality standards established by marketing considerations. Nonetheless it is extremely important to standardize and control the day-to-day product in order to meet consumer expectations and regulatory obligations associated with a certain brand or label.

Yoghurt and Ice Cream is no longer new source of fun for both kids, adults and parents as they have come to love the ice cream because of its rich nutritional content and amazing soured milk taste.
Well, for some readers who may not know, yoghurts and ice cream are foods produced as a result of bacterial fermentation of milk.
Apart from the lucrative nature of this business, it is also rich in vitamins and helps to nourish the body. Invariably, you are nourishing the Nigerian society as you sell yoghurt to them.
The Frozen Yoghurt Stores and Ice Cream industry has come a long way and it is still evolving with loads of ice cream and Yoghurt makers bringing in creativity in terms of flavors and packaging into the industry
Yoghurts and Ice creams are generally consumed by almost everybody in our planet as such, anyone who chose to establish a frozen Yoghurt business in any part of the world and anyone investing in it is sure going to get good returns on his or her investment as long as they are doing the right thing when it comes to setting up a business and effectively running the business.
Close watcher of the Frozen Yoghurt and Ice cream industry can categorically state that the industry experienced rapid growth from 2010 to 2015. Of course the growth is facilitated by consumers’ increasing health consciousness and the introduction of tart-flavored frozen Yoghurt. Going forward, health concerns and the expected change in consumption patterns will continue to drive industry growth from 2015 to 2020.
It is on record that many players in the Frozen Yoghurt Stores industry were able to successfully beat the economic downturn and grow strongly over the last five years, as tart frozen Yoghurt became one of America’s favorite frozen desserts. The tart variety of Yoghurt, which to some extent has sour taste similar to that of traditional Greek-style Yoghurts, has been popular since Pinkberry introduced the flavor into the market in 2005.
No doubt, the increasing popularity of the dessert has enabled the speedy franchise growth of well-known brands in the industry like Yoghurtland, Red Mango and Menchie’s, which has made this industry one of the foodservice sector’s biggest success stories of the past decade. The frozen Yoghurt and ice cream industry has remained resilient even as other food segments waned during recession period
Statistics has it that there are roughly three hundred and sixty one (361) standard registered and licensed frozen Yoghurt store businesses in Nigeria and they can be found in all states, in major cities and remote rural areas in the U.S. The industry is responsible for employing about 17,608 people. The industry is known to rake in about $2 Billion annually with a growth rate of 18.2 percent.

Yoghurt Business Plan – Executive Summary

Useful Business Ideas is a leading frozen Yoghurt store business that will be based in Nigeria, that covers a wide range of clients both domestic and corporate clients. We are a unique frozen Yoghurt brand because we do not just sell different flavors of frozen Yoghurts et al but we will also sell our franchise and offer consultancy services in line with our area of business.
After reading this and you set up your own yoghurt corporate business goal of becoming the top 3 frozen Yoghurt store in the Nigeria, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard frozen Yoghurt plant. Our cold – rooms are customized to fit into the kind of ideas we have of how a first class frozen Yoghurt store business should look like.
When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of game when it comes to that. We have been able to secure permits from all relevant departments in Nigeria.
Useful Business Ideas is set to redefine how frozen Yoghurt store business should be run, not just in Lagos, but also in the whole of Nigeria. Which is why we have put plans in place for continuous training of all our staff at regular interval and also liaising with stake holder in the industry to contribute our quotas in the way frozen Yoghurt and ice cream making equipment should be designed and fabricated to meet the ever changing demand of the industry.
No doubt the demand for frozen Yoghurts and ice creams et al is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the cities where our frozen Yoghurt stores are going to be located and ensure that we create a wide range of distribution channels via franchising. With that, we know that we will be able to maximize profits in our business.
Useful Business Ideas will at all-time demonstrates her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.
We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.
Our plan is to position the business to become the leading brand in the frozen Yoghurt store industry in the whole of Nigeria, and also to be amongst the top 3 frozen Yoghurt brand in the Nigeria within the first 10 years of starting your business.
This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Nigeria is the right place to launch this type of business before spreading to other cities all across Nigeria.

• Yoghurt Product and Services

As part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and trainings. Our intention of starting Useful Business Ideas is to make you achieve your aim and ambition.
Here are some of our products and services;
• Selling traditional frozen Yoghurt
• Selling tart frozen Yoghurt
• Selling smoothies made from frozen Yoghurt
• Selling Yoghurt parfaits
• Selling toppings and other Yoghurt-related food items
• Consultancy Services
• Trainings

• Business Structure

As part of our plan to build a top flight Frozen Yoghurt Company in Nigeria, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.
The picture of the kind of frozen Yoghurt stores business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the frozen Yoghurt stores industry as long as they are willing and ready to work with us to achieve our business goals and objectives.
Below is the business structure
• Chief Executive Officer
• Plant Manager
• Food Technologist
• Human Resources and Admin Manager
• Sales and Marketing Officer
• Accountants / Cashiers
• Casual Workers
• Drivers / Distributors
• Customer Service Executives
• Cleaners

Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Plant Manager

• Responsible for overseeing the smooth running of the distillery plant
• Part of the team that determines the quantity of drinks that are to be produced
• Map out strategy that will lead to efficiency amongst workers in the plant
• Responsible for training, evaluation and assessment of plant workers
• Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the plant meets the expected safety and health standard at all times.

Human Resources and Admin Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office and factory activities.

Food Technologist

• Responsible for the production of all the flavors of Yoghurts produced by the company
• Ensures that the organization follows due process as it applies to the nature of business we are into
• Serve as the quality assurance officer of the organization

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company

Factory Workers

• Responsible for carrying out all casual or unskilled jobs in the plants
• Responsible for operating sealing and packaging machines
• Handles any other dusty as assigned by the plant manager

Accountant / Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Distribution Van Drivers:

• Delivers customer’s orders promptly
• Runs errand for the organization
• Any other duty as assigned by the sales and marketing executive and plant manager

Client Service Executive

• Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the store manager in an effective and timely manner
• Consistently stays abreast of any new information on Pappy J & Sons Liquor Store products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries


• Responsible for cleaning the store facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Any other duty as assigned by the restaurant managers

Yoghurt Business Plan

Because of our drive for excellence when it comes to running a frozen Yoghurt stores business, we were able to engage some of the finest business consultants in Nigeria to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard frozen Yoghurt company that can compete favorably in the frozen Yoghurt stores industry.
In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Nigeria and even in the Nigeria as a whole.

• Strength:

Our strength lies in the fact that we have a wide range of frozen Yoghurt flavors that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we have a massive order to meet and emergency need.
Another factor that counts to our advantage is the background of our Chief Executive Office; she has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight professionals in the Nigeria.
We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

• Weakness:

The fact that we are setting up a frozen Yoghurt business in a city with other frozen Yoghurt plants might likely pose a challenge for us in breaking into the already saturated market in Nigeria.
In essence our chosen location might be our weakness. But never the less, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.

• Opportunities:

The opportunities available to us are unlimited. Loads of people consume frozen Yoghurts on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to produce frozen Yoghurt and they will readily find our government approved frozen Yoghurt and ice cream highly ideal for them to fulfill that goal.

• Threat:

The threat that is likely going to confront us is the fact that we are competing with already established frozen Yoghurt stores in Nigeria and also there are other entrepreneurs who are likely going to launch similar business within the location of our business. Of course, they will compete with us in winning over the available market.
Another threat that we are likely going to face, is unfavorable government policies and of course economic downturn. Usually economic downturn affects purchasing / spending powers.

Market Analysis

• Market Trends

When it comes to frozen Yoghurt and ice cream, everyone will quite agree that the market trend changes from time to time. Frozen Yoghurt stores are seriously researching and creating flavors and varieties that will keep them afloat in business.
Any frozen Yoghurt store owner who wants to remain relevant in the scheme of things in the industry must be willing to explore the ‘frozen Yoghurt world’; he or she must be able to come up with a product that taste unique from what is available in the market.
Another trend is that some frozen Yoghurt stores have gone beyond only selling their products in their stores to taking it out to people in parks, sport centers and public places through vans and mobile food trucks.
Some frozen Yoghurt stores have even gone ahead to start retailing their products to the public through vending machines; it is one of the strategies that is helping them gain a huge market share.

• Your Target Market

When it comes to frozen Yoghurt, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love frozen Yoghurts and those who would want to try it out.
In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage in wholesale distribution and to retail a wide range of frozen Yoghurt flavors to the following groups of people;
• Households
• Children
• Corporate Executives
• Government Officials
• Business People
• Celebrities
• Military Men and Women
• Sports Men and Women
• Students
• Tourists
• Everyone who resides in our target locations.

Sales and Marketing Strategy

• Sources of Income

Useful Business Ideas is established with the aim letting you know how to maximizing profits in the frozen Yoghurt stores industry in the Nigeria and we are going to go all the way to ensure that we do all it takes to sell a wide range of frozen Yoghurt flavors to a wide range of customers.
• Selling traditional frozen Yoghurt
• Selling tart frozen Yoghurt
• Selling smoothies made from frozen Yoghurt
• Selling Yoghurt parfaits
• Selling toppings and other Yoghurt-related food items
• Consultancy Services
• Trainings

Marketing Strategy and Sales Strategy

Before choosing a location to launch the kind of frozen Yoghurt flavors to produce, you have to conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business.
We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading frozen Yoghurt brands in Nigeria and the whole of the Nigeria.
We hired experts who have good understanding of the frozen Yoghurt stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Nigeria and throughout the Nigeria.
In other to continue to be in business and grow, we must continue to sell our products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals.
• Introduce our frozen Yoghurt brand by sending introductory letters to residence, merchants and other stakeholders both in Nigeria and in other cities in the Nigeria
• Open your frozen Yoghurt plant with a party so as to capture the attention of residence who are your first targets
• Engage in road show in targeted communities from time to time to sell your products
• Advertise your products in community based newspapers, local TV and radio stations
• List your business and products on yellow pages ads (local directories)
• Leverage on the internet to promote your frozen Yoghurt brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

Publicity and Advertising Strategy

Despite the fact that our frozen Yoghurt plant is a standard one with a wide range of flavors and products that can favorably compete with other leading brands in Nigeria, you will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote your business.
Here are the platforms you should intend leveraging on to promote and advertise yours on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, to promote your brand
• Install your Bill Boards on strategic locations all around major cities in Nigeria
• Engage in road show from time to time in targeted communities
• Distribute your fliers and handbills in target areas
• Position your Flexi Banners at strategic positions in the location where you intend getting customers to start patronizing your products.
• Ensure that all your staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

Click here to get the complete guide on the above business plan  Click Here

Uses of this Business Plan (PDF and Word)

This business plan can be used for many purposes including:

•    Raising capital from investors/friends/relatives
•    Applying for a bank loan
•    Start-up guide to launch your business
•    As a business proposal
•    Assessing profitability of the business
•    Finding a business partner
•    Assessing the initial start-up costs so that you know how much to save
•   Manual for current business owners to help in business and strategy formulation

Contents of this Business Plan (PDF and Word)

This business plan include:

•    Marketing Strategy
•    Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
•    Industry Analysis
•    Market Analysis
•    Risk Analysis
•    SWOT & PEST Analysis
•    Operational Requirements
•    Operational Strategy
•    Why some people in this business fail, so that you can avoid their mistakes
•    Ways to raise capital to start your business


Oyibo E. Moses8 Posts

Ice Cream / Yoghurt Business plan is a very high profit business, as long as you stay by the rules and follow up all the instruction on the guide, there is nothing stopping you from making your millions. Contact us for the complete fesibility guide on PDF.


  • Eni Reply

    21 Sep 2019 at 1:12 pm

    This is very informative, I was interested in this article because I love Ice Cream and Yoghurt so much

  • Oyibo E. Moses Reply

    23 Sep 2019 at 2:33 pm

    Thanks Eni, everybody love ice cream and yoghurt, but make sure you don't over eat it.

    • Segun Reply

      2 Oct 2019 at 4:22 pm

      Please I am interested in small scale ice cream production, how much do I need to start up with.

  • Oyibo E. Moses Reply

    3 Oct 2019 at 1:44 pm

    Click on contact us and send me a message or call the number on the website.

  • Rukayat Reply

    18 Oct 2019 at 8:57 pm

    This is very detailed, thanks but you did not include the price on it.

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